SUP LOVIN is soulful, environmentally conscious Canadian-based company with a big heart and a little footprint. Our mission is simple: to share SUP LOVIN with the world. Whether experiencing more peace on your paddle with our innovative Divine Line SUP Anchoring System, or sharing the love by wearing a piece from our Aloha Lane clothing collection; it's all about bringing more peace to our stressed out world, one SUP lover at a time.